Privacy Policy

Privacy Policy

Type of website: Dental Service
Effective date: 1st day of September, 2021

https://irmadent.co.uk/ (the “Site”) is owned and operated by Irmadent Ltd. Irmadent Ltd is the
data controller and can be contacted at:

info@irmadent.co.uk
02085 554888
105a Romford Road, Stratford, London, E15 4LY

Purpose

The purpose of this privacy policy (this “Privacy Policy”) is to inform users of our Site of the
following:

1. The personal data we will collect;
2. Use of collected data;
3. Who has access to the data collected;
4. The rights of Site users; and
5. The Site’s cookie policy.

This Privacy Policy applies in addition to the terms and conditions of our Site.

GDPR

For users in the European Union, we adhere to the Regulation (EU) 2016/679 of the European
Parliament and of the Council of 27 April 2016, known as the General Data Protection Regulation
(the “GDPR”). For users in the United Kingdom, we adhere to the GDPR as enshrined in the Data
Protection Act 2018.

We have not appointed a Data Protection Officer as we do not fall within the categories of controllers
and processors required to appoint a Data Protection Officer under Article 37 of the GDPR.

Consent

By using our Site users agree that they consent to:

1. The conditions set out in this Privacy Policy.

When the legal basis for us processing your personal data is that you have provided your consent to
that processing, you may withdraw your consent at any time. If you withdraw your consent, it will
not make processing which we completed before you withdrew your consent unlawful. You can withdraw your consent by: Contacting the Data Protection Officer at info@irmadent.co.uk.

Legal Basis for Processing

We collect and process personal data about users in the EU only when we have a legal basis for
doing so under Article 6 of the GDPR.
We rely on the following legal bases to collect and process the personal data of users in the EU:

1. Users have provided their consent to the processing of their data for one or more specific
   purposes;
2. Processing of user personal data is necessary for us or a third pary to pursue a legitimate
   interest. Our legitimate interest is not overriden by the interests or fundamenal rights and
   freedoms of users. Our legitimate interest(s) are: Provide Health Services – Dental Treatments
   and Medical Advice;
3. Processing of user personal data is necessary for us to take, at the request of a user, steps
   before entering a contract or for the performance of a contract to which a user is a party. If a
   user does not provide the the personal data necessary to perform a contract the consequences
   are as follows: Contacting the Data Protection Officer at info@irmadent.co.uk;
4. Processing of user personal data is necessary for us to comply with a legal obligation. If a user
   does not provide the the personal data necessary for us to perform a legal obligation the
   consequences are as follows: Contacting the Data Protection Officer at info@irmadent.co.uk;
5. Processing of user personal data is necessary to protect the life of the user or another natural
   person; and
6. Processing of user personal data is necessary to a task carried out in the public interest or in
   the exercise of our official authority.

Personal Data We Collect

We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not
collect any additional data beyond the data listed below without notifying you first.

Data Collected Automatically
When you visit and use our Site, we may automatically collect and store the following information:

1. IP address;
2. Location;
3. Hardware and software details;
4. Clicked links; and
5. Content viewed.

Data Collected in a Non-Automatic Way
We may also collect the following data when you perform certain functions on our Site:
First and last name;

1. Age;
2. Date of birth;
3. Sex;
4. Email address;
5. Phone number;
6. Address;
7. Payment information; and
8. Auto fill data.

This data may be collected using the following methods:

1. After patient books appointment with our clinic in order to provide dental treatments and
   medical advice.

How We Use Personal Data

Data collected on our Site will only be used for the purposes specified in this Privacy Policy or
indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this
Privacy Policy.
The data we collect automatically is used for the following purposes:

1. User behaviour and experience using our website and services. For marketing analytics to
   provide personalised experience.

The data we collect when the user performs certain functions may be used for the following
purposes:

1. Medical advice, treatment plans, communication to provide services.

Who We Share Personal Data With

Employees

We may disclose user data to any member of our organisation who reasonably needs access to user
data to achieve the purposes set out in this Privacy Policy.

Other Disclosures

We will not sell or share your data with other third parties, except in the following cases:

1. If the law requires it;
2. If it is required for any legal proceeding;
3. To prove or protect our legal rights; and
4. To buyers or potential buyers of this company in the event that we seek to sell the company.

If you follow hyperlinks from our Site to another Site, please note that we are not responsible for and
have no control over their privacy policies and practices.

How Long We Store Personal Data

User data will be stored until the purpose the data was collected for has been achieved.
You will be notified if your data is kept for longer than this period.

How We Protect Your Personal Data

In order to protect your security, we use the strongest available browser encryption and store all of
our data on servers in secure facilities. All data is only accessible to our employees. Our employees
are bound by strict confidentiality agreements and a breach of this agreement would result in the
employee’s termination.

While we take all reasonable precautions to ensure that user data is secure and that users are
protected, there always remains the risk of harm. The Internet as a whole can be insecure at times and
therefore we are unable to guarantee the security of user data beyond what is reasonably practical.

Your Rights as a User

1. Under the GDPR, you have the following rights:
2. Right to be informed;
3. Right of access;
4. Right to rectification;
5. Right to erasure;
6. Right to restrict processing;
7. Right to data portability; and
8. Right to object.

Children

We do not knowingly collect or use personal data from children under 16 years of age. If we learn
that we have collected personal data from a child under 16 years of age, the personal data will be
deleted as soon as possible. If a child under 16 years of age has provided us with personal data their
parent or guardian may contact our privacy officer.

How to Access, Modify, Delete, or Challenge the Data Collected

If you would like to know if we have collected your personal data, how we have used your personal
data, if we have disclosed your personal data and to who we disclosed your personal data, if you
would like your data to be deleted or modified in any way, or if you would like to exercise any of
your other rights under the GDPR, please contact our privacy officer here:

Irmadent Ltd
info@irmadent.co.uk
02085 554888
105a Romford Road, Stratford, London, E15 4LY

How to Opt-Out of Data Collection, Use or Disclosure

In addition to the method(s) described in the How to Access, Modify, Delete, or Challenge the Data
Collected section, we provide the following specific opt-out methods for the forms of collection, use,
or disclosure of your personal data specified below:

1. By using your browser controls, you are always in control of the cookies we store and access
   on your computer. More information on how to control cookies and limit personal data
   processing can be found at www.youronlinechoices.com/uk/five-top-tips. For comprehensive
   information on how to change your cookie settings in a wide variety of different web
   browsers, visit www.aboutcookies.org. You can opt-out by users can also control the use of
   cookies at the individual browser level. We partner with third parties to display advertising on
   our website or to manage and serve our advertising on other sites. Our third party partners
   may use cookies or similar tracking technologies in order to provide you advertising or other content based upon your browsing activities and interests. If you wish to opt out of interest-based advertising click http://www.youronlinechoices.eu/
2. Google Analytics is a website monitoring tool that allows users to see volumes of website
   visitors, their source, and to analyse how the content of their website is viewed and navigated.
   This in turn allows optimisation of the content and pages and the marketing programs that
   drive traffic to the website. Google Analytics does not store any personal information about
   website visitors, but does use persistent cookies to identify repeat visitors. You can opt-out by you may universally opt-out of all Google Analytics tracking used by all websites by visiting
   https://tools.google.com/dlpage/gaoptout.

Cookie Policy

A cookie is a small file, stored on a user’s hard drive by a website. Its purpose is to collect data
relating to the user’s browsing habits. You can choose to be notified each time a cookie is
transmitted. You can also choose to disable cookies entirely in your internet browser, but this may
decrease the quality of your user experience.

We use the following types of cookies on our Site:

1. Functional cookies
   Functional cookies are used to remember the selections you make on our Site so that your
   selections are saved for your next visits;
2. Analytical cookies
   Analytical cookies allow us to improve the design and functionality of our Site by collecting
   data on how you access our Site, for example data on the content you access, how long you
   stay on our Site, etc;
3. Targeting cookies
   Targeting cookies collect data on how you use the Site and your preferences. This allows us
   to personalise the information you see on our Site for you; and
4. Third-Party Cookies
   Third-party cookies are created by a website other than ours. We may use third-party cookies
   to achieve the following purposes:
   1. Monitor user preferences to tailor advertisements around their interests.

Modifications

This Privacy Policy may be amended from time to time in order to maintain compliance with the law
and to reflect any changes to our data collection process. When we amend this Privacy Policy we will
update the “Effective Date” at the top of this Privacy Policy. We recommend that our users
periodically review our Privacy Policy to ensure that they are notified of any updates. If necessary,
we may notify users by email of changes to this Privacy Policy.

Complaints

If you have any complaints about how we process your personal data, please contact us through the
contact methods listed in the Contact Information section so that we can, where possible, resolve the
issue. If you feel we have not addressed your concern in a satisfactory manner you may contact a
supervisory authority. You also have the right to directly make a complaint to a supervisory authority. You can lodge a complaint with a supervisory authority by contacting the Information Commissioner’s Office in the UK https://ico.org.uk/.

Contact Information

If you have any questions, concerns or complaints, you can contact our privacy officer, Irmadent Ltd,
at:

info@irmadent.co.uk
02085 554888
105a Romford Road, Stratford, London, E15 4LY